Besingularity

Besingularity

Services

Ethiopia

Tackling youth unemployment by training young people in practical sales skills, with more than 10,000 people already trained.

The Challenge

There’s a skills gap, a gender gap, and a major opportunity gap

Despite Ethiopia’s growing economy, youth unemployment remains critically high – especially in urban areas and among young women. Many graduates struggle to access entry-level opportunities due to a lack of practical, in-demand skills. At the same time, businesses in fast-growing sectors face a shortage of trained sales professionals. This disconnect limits job creation and constrains business growth.

The Innovation

Hands-on sales training that meets real-world needs

The team around founder and CEO Beza Ayalew Sharew, composed primarily of young women, is redefining what early career success looks like in Ethiopia. BeSingularity provides targeted, practical sales training to entry-level job seekers—particularly young women—meeting the growing demand for skilled sales professionals across sectors like FMCG, digital services, and professional services. Through job placements, sales outsourcing solutions and consultancy services, the company helps businesses grow while unlocking opportunities for thousands of unemployed young people.

What Makes It Stand Out

Flipping the script on youth unemployment

Since 2020, BeSingularity has trained over 10,000 young people. Through a rapid 3-day in-house training program, job seekers gain practical, market-ready sales skills tailored to Ethiopia’s growing industries. Businesses, in turn, can benefit from a flexible outsourcing model that allows them to scale their sales efforts quickly and affordably – without the overhead of permanent hires. And with a built-in replacement guarantee for employers, BeSingularity ensures continuity and reliability from day one. With a strong focus on gender equality and inclusive growth, BeSingularity isn’t just filling jobs – it’s transforming the sales landscape and empowering the next generation of Ethiopian professionals.

Impact

Where the change happens

Economics
  • Sustainable income and financial independence through entry-level sales jobs

  • Boosting employability via targeted skills training tackling high unemployment rates

  • Driving business growth through ready-to-hire sales talent

Social
  • Reducing poverty through focus on youth and female employment

  • Closing the gender gap with 65% female trainees and 55% female placements

  • Empowering underserved groups through accessible career pathways

PEOPLE

Meet the

founder

Beza Ayalew Sharew

Founder & CEO

Beza brings over a decade of experience in e-commerce, fintech, and digital marketing, grounded in her background as an engineer. Passionate about inclusive employment, she founded BeSingularity to bridge Ethiopia’s youth and gender employment gap and to connect companies with the talent they’re missing. Today, she leads a predominantly female team building scalable, sales-focused job solutions for the next generation of sales professionals.

Beza Ayalew Sharew

Founder & CEO

Beza brings over a decade of experience in e-commerce, fintech, and digital marketing, grounded in her background as an engineer. Passionate about inclusive employment, she founded BeSingularity to bridge Ethiopia’s youth and gender employment gap and to connect companies with the talent they’re missing. Today, she leads a predominantly female team building scalable, sales-focused job solutions for the next generation of sales professionals.

Beza Ayalew Sharew

Founder & CEO

Beza brings over a decade of experience in e-commerce, fintech, and digital marketing, grounded in her background as an engineer. Passionate about inclusive employment, she founded BeSingularity to bridge Ethiopia’s youth and gender employment gap and to connect companies with the talent they’re missing. Today, she leads a predominantly female team building scalable, sales-focused job solutions for the next generation of sales professionals.

Portrait of a person wearing a floral headpiece

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